Website development, Google Ads for nonprofit activation, content strategy.
The LIE Foundation needed a digital home that could carry its mission — and a paid-media engine to put that mission in front of the right people.
- $30K+
- Google Ads nonprofit credits activated
- 146K
- Paid impressions
- 6K
- Site visitors (2025)
Overview
Website Development, Google Ads for Nonprofit Activation, Content Strategy
Challenge
The LIE Foundation needed a website capable of telling its story, accepting donations, and showcasing sponsorships — paired with a paid-media activation that could drive sustained awareness without a traditional ad budget.
Approach & Strategy
- Built the Website — a content-first foundation with a streamlined donation page and a sponsorship gallery to surface partners and impact.
- Activated Google Ads for Nonprofits to convert the grant credits into branded search, awareness, and donation-intent campaigns.
- Content Strategy shaped around mission, donor journey, and the program areas the foundation needed to amplify.
Donation Page
A focused donation experience — clear value proposition, friction-free giving, and copy that connects the donor’s action to mission impact.
Sponsorship Gallery
Built a sponsorship gallery to surface partners and the program moments they helped create — social proof that the mission is already in motion.
Google Ads for Nonprofits
Activated and managed the foundation’s Google Ads nonprofit credits — running branded search alongside awareness and donation-intent campaigns to put the mission in front of the right audiences.
Results
- Raised and spent over $30K in Google Ads nonprofit credits, turning Google for Nonprofits grant dollars into measurable awareness and traffic.
- 146K paid impressions across the activated campaigns, broadening the foundation’s reach beyond its existing network.
- 6K site visitors in 2025, driven to the new website to learn about the mission, donate, and explore sponsorship.
Services engaged
Content Strategy
Mission-first messaging, donation flow copywriting, and sponsorship galleries built to convert intent into action.
Paid Media
Google Ads for Nonprofits activation — branded search, awareness, and donation-driving campaigns.
Search Engine Optimization
Website development and on-page SEO foundation to support organic and paid acquisition.