Paid Media

Digital Advertising

Paid media encompasses various forms of advertising and promotional efforts for which businesses invest financial resources to reach a specific audience and achieve marketing objectives. It includes activities such as paid search advertising (PPC), display, social media, influencer marketing, and paid partnerships. The effectiveness of paid media lies in its ability to strategically reach and engage the desired audience, amplify brand messages, and complement organic marketing efforts.

We specialize in paid media on select platforms:

Google Ads

App, Search, Display, Video

Create and display ads on various Google properties, including search engine result pages, websites, and mobile apps. It operates on a PPC model, where advertisers bid on keywords relevant to their business to display their ads to users searching for related terms. With Google Ads, businesses can reach a wide audience, target specific demographics, and track the performance of their ads through comprehensive analytics.

Meta Platforms

Social Display, Video

A powerful online advertising platform provided by Facebook that allows businesses to create and display ads across the Facebook network, including Facebook, Instagram, Messenger, and the Audience Network. It offers a wide range of targeting options to reach specific audiences based on demographics, interests, behaviors, and more. With Facebook Ads, businesses can create engaging ad formats, such as image ads, video ads, carousel ads, and lead generation ads, to increase brand visibility, drive website traffic, generate leads, and boost conversions.

Snapchat

Social Display, Video

Snapchat Ads is an advertising platform known for its focus on visual content and storytelling. With Snapchat Ads, businesses can create and display ads that appear within the Snapchat app, reaching a large and engaged user base. The platform offers a variety of ad formats, including Snap Ads, Filters, Lenses, and Collection Ads, allowing businesses to showcase their products or services creatively. Snapchat Ads provides targeting options based on demographics, interests, and behaviors, enabling businesses to reach their desired audience effectively.

TikTok

Social Display, Video

TikTok Ads is an advertising platform featuring popular short-form video social media platform. It allows businesses to create and display ads to reach the large and engaged user base on TikTok. With TikTok Ads, businesses can leverage various ad formats, such as in-feed ads, branded hashtags, branded effects, and more, to engage with the TikTok community and promote their products or services.

FAQ

Frequently Asked Questions

Answering your typically asked questions related to Paid Media

What Paid Media Platforms Do I Need?

In the beginning, it’s always best to start with one set of creatives on a single paid media platform. Ultimately, your brand/business objectives and target audience determines which platform to spend resources on paid media.

What Budget Do I Need For Paid Media?

If you have no past performance data in paid media, we typically recommend starting budgets between $500 – $2,500. This will allow for creative and audience insights through campaign maturing, which will allow us to refine the aforementioned. Once iterations have been made and return on investment (ROI) is positive, we then determine the scalability of your paid media campaigns to recommend a new resource budget.

What Are The KPIs For Paid Media?

Key performance indicators for paid media depend on your brand or business objective (brand awareness, lead generation, conversion). Each objective has its own set of success metrics in order to determine the ROI of our resource spend.

Where Do I Start With Paid Media?

Get in touch with us to get a consultation on the house.

Marketing With Context