Content Strategy

Creation, Planning, Management

A comprehensive approach to planning, creating, distributing, and managing content to achieve specific business objectives.

It involves a range of elements and considerations, including:

Audit

SWOT Analysis

Systematic evaluation and analysis of existing content assets, including their quality, relevance, and performance, to identify strengths, weaknesses, and opportunities for improvement.

Goal Setting

Expectations

Defining clear and measurable goals for the content strategy, such as brand awareness, lead generation, or customer engagement (conversion).

Audience Research

Buyer Personas

Semi-fictional representations: Understanding the target audience’s needs, preferences, and behaviors to create content that resonates with them.

Brainstorm

Ideation

A collaborative process that encourages the generation of creative ideas and topics for content creation, fostering innovation and strategic planning.

Planning

Calendar

Developing a strategic plan for content creation, including topics, formats, and channels that align with the target audience and business objectives.

Production

Creation

Developing high-quality and engaging content that delivers value, addresses audience needs, and supports the brand’s messaging and goals.

Post-Production

Optimization

The final stages of refining and enhancing content through editing, formatting, and adding finishing touches to ensure its readiness for publication or distribution.

Omnichannel Strategy

Distribution

Seamlessly delivering cohesive and consistent content experiences across multiple channels and platforms to engage and connect with the target audience throughout their customer journey.

Measurement

Iteration, Adaptation

Monitoring and analyzing content performance using metrics and analytics to evaluate its impact, identify areas for improvement, and refine the content strategy accordingly.

Content Strategy FAQ

Frequently Asked Questions

Answering your typically asked questions related to Content Strategy

Why Is Content Strategy Important?

Content strategy plays a pivotal role in the success of brands and businesses in the digital landscape. It provides a roadmap for creating and delivering valuable content that resonates with the target audience, drives engagement, and achieves business objectives. A well-crafted content strategy ensures consistency and alignment with the brand’s messaging and values, establishing brand authority and trust. By understanding the needs, preferences, and behaviors of the target audience, content strategy enables businesses to deliver relevant and valuable content that meets those needs and builds lasting relationships. Moreover, content strategy guides the optimization and distribution of content across various channels, increasing its reach, visibility, and impact. It helps businesses stand out from the competition, improve search engine rankings, and drive organic traffic. Overall, a comprehensive content strategy empowers businesses to connect with their audience, drive conversions, and build a strong online presence that fosters long-term success.

Do I Need A Content Strategy?

A content strategy is great for brands and businesses looking to development an inbound methodology in order to meet their objectives. It involves creating content for your target audience with a specific purpose in mind (entertain, educate, inform) to drive action towards your branding or business goal.

How To Build A Content Strategy?

Our process 9-step process towards building a content strategy walks you through ever phase. From initial analysis of your current content marketing efforts, developing buyer personas through audience research, ideation, planning, creation, optimization, distribution, and measurement. Aligning these operations with goal setting outlined beforehand allows you to stay on track with what you’re attempting to achieve with your content strategy.

Where Do I Start With Content Strategy?

Get in touch with us to get a consultation on the house.

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