Marketing automations, paid search lead generation, paid social brand awareness.

Overview

Marketing Automations, Paid Search Lead Generation, Paid Social Brand Awareness

Challenge

Anytime Capital faced the need for consistent marketing across organic and paid channels while operating in a highly competitive fintech niche. Their risk operations and compliance processes required turnkey solutions to support growth, but fragmented SOPs made execution inefficient. The company also needed stronger integration between analytics, lead generation, and service delivery, to align their in-store and online business.

Approach & Strategy

• Built Marketing Automations to scale internal operations and remove bottlenecks preventing growth.
• Mixed Product SEO with Whitelabeling to create 10x convert pages tuned to transactional intent, then used paid search and paid social as a coordinated launch plan.
• Built a Product Rollout — original creative plus issuance of the first batch of cards — to advertise the offer and put it in customers’ hands.
• Ran Localized Performance Max to drive in-store traffic to the branch, producing historic in-branch sales numbers.
• Ran Targeted Paid Social aimed at high-intent retail crypto traders and affinity audiences.
• Website Migration from a linear to a scalable stack built on Anytime Capital servers.

Analytics & Tracking

Connected Google Analytics 4, Tag Manager, and Meta Pixel to the Wix website, creating a complete measurement framework for lead attribution and customer behavior.

Marketing Automation

Designed in-store and online workflows to streamline KYC, payment processing, and service delivery, cutting manual steps and improving turnaround.

Product SEO & Whitelabeling

Mixed Product SEO with whitelabeled experiences to ship 10x convert pages tuned to transactional intent — pages designed to close the gap between search demand and a completed action. Coordinated paid search and paid social as the launch plan to seed traffic and validate conversion behavior from day one.

Paid Social Advertising

Targeted localized audiences with brand awareness and lead generation ads on Facebook/Instagram to drive both in-store visits and online conversions.

Localized Performance Max

Ran Performance Max campaigns aimed at driving in-store traffic to the Atlanta branch. The lift in branch foot traffic produced historic in-branch sales numbers — a direct contributor to the $25M gross revenue achieved in 2025.