Overview
Enhanced Local Paid Search, Lowered Cost-per-Lead, Reactivated Organic Social
Challenge
Atlanta Unique Auto Sales needed consistent paid social advertising to attract in-market buyers, an additional marketing channel for customer acquisition, and local paid search for in-store traffic.
Approach & Strategy
- Started Google Ads Performance Max Campaigns to capture local high-intent search traffic and drive in-store visits.
- Ran Targeted Search Campaigns around branch-specific vehicles to increase qualified traffic.
- Launched Facebook & Instagram Ads using carousel catalog and video creatives tailored to in-market automotive shoppers.
New Social Handles
Re-established the dealership’s digital presence, ensuring brand consistency, optimized profile information, and integration with Meta Business Suite for ads and catalog sync.
Analytics Tracking
Google Analytics 4, Tag Manager, and Meta Pixel directly to the DealerCarSearch CRM, allowing form submissions and lead data to be tracked at the channel and campaign level.
Paid Social Advertising
Featured carousel inventory catalogs and short-form video ads to engage in-market audiences, increase visibility, and reduce cost-per-lead.
Localized PMax
Deployed Google Ads Performance Max campaigns with emphasis on local intent search behavior. This setup allowed ads to surface across multiple Google properties (Display, YouTube, Maps, and Discover).
Paid Search
Ran Google Ads paid search campaigns for brand-specific car keywords, aligning search intent with inventory.
Results
Reduced paid social cost-per-lead by 42% ($3.25– $1.87), allowing the dealership to acquire more prospects with similar ad spend
Improved Google Ads Search campaign engagement with +1.16pp lift in CTR, signaling stronger ad relevance and intent capture.
Launched Performance Max campaigns that generated a 14.43% CTR, expanding reach and driving qualified traffic.
Automated lead response workflows from intake and social messages directly to sales reps, cutting response times (15%) on email and social.
These optimizations collectively improved deal flow and local market visibility, positioning the dealership as a competitive option for buyers actively searching and engaging online.