Jonathan is an inbound marketer with 7+ years of experience helping businesses turn marketing into a scalable, measurable growth engine. His work sits at the intersection of content strategy, SEO, paid media, with a focus on aligning marketing execution to real business outcomes.
Starting in 2017 as a freelance writer and SEO specialist, Jonathan began building long-form content systems, optimizing websites for search intent, and driving organic growth for niche brands.
He later spent 4.5 years at Pro Football Focus (PFF)—the largest football data analytics company in the U.S.—where he progressed from intern to Marketing Analytics Manager. During his time at PFF, Jonathan worked across product marketing, SEO, paid media, and analytics, helping translate complex datasets into actionable acquisition strategies. His work supported subscription growth, improved attribution clarity, and enabled smarter budget allocation across organic and paid channels.
Today, Jonathan is the founder and CEO of Refinity.io, an automation and advertising agency built for small businesses and mid-size companies that want more than disconnected tactics. At Refinity, he leads engagements focused on:
Rather than chasing trends, Jonathan specializes in building durable marketing infrastructure—systems that reduce operational friction, improve decision-making, and scale efficiently over time.
He is particularly passionate about applying AI and automation to marketing workflows, helping teams move faster without sacrificing clarity, control, or accountability.